Announcement: Evolution & Rebrand

A business is a pure strategy game. My strategy is Business Unfair Advantage.

I was a commercial banker, I was a finance broker and now I am a business management consultant.

For the past period, I’ve been writing Into the Lender’s Mind to share how lenders really think:
what they reward, what they question, and what quietly blocks otherwise good businesses from progressing.

That insight came from years inside banking and commercial finance.

But my work has changed.

I’m transitioning from finance broker into business management consulting, working with owners on the structure behind the numbers: operations, cash discipline, decision-making, and execution.

And that requires a wider lens.

Lenders are only one stakeholder.
Real advantage is built inside the business.

That’s why this newsletter is becoming:

Business Unfair Advantage

This will cover:

• how businesses build control before growth

• where cash, margins, and capacity quietly leak

• what separates fundable, resilient companies from fragile ones

• and yes, what lenders still see when they look at your business

Into the Lender’s Mind will continue as a recurring series within Business Unfair Advantage.

The goal hasn’t changed.
The work has deepened.

If you’re building a business and want more than advice, you want leverage, you’re in the right place.

Until next time,
Adina 🖤

Business Consultant & Fractional CRO
I make a difference in helping businesses scale smarter, with structure and strategy that work.

Visit my website www.ellcadofinance.com